Global Journal of Multidisciplinary and Applied Sciences

SOCIAL MEDIA AND ITS INFLUENCE ON ADOLESCENT IDENTITY FORMATION AND SELF-ESTEEM

Hira Qureshi

Department of Media Studies, Aga Khan University, Karachi, Pakistan

Keywords: Adolescent Development, Social Media Influence, Identity Formation, Self-Esteem

Abstract

The rise of social media has significantly altered the landscape of adolescent identity formation and self-esteem. Adolescents, who are in a critical developmental phase, are increasingly turning to platforms like Facebook, Instagram, TikTok, and Snapchat, shaping their sense of self and personal identity. This article explores how social media platforms influence the identity development of adolescents in Pakistan, focusing on the impact on self-esteem. The study utilizes both qualitative and quantitative research methodologies to examine the relationship between social media use and the psychological outcomes of adolescents. Findings suggest that while social media provides opportunities for self-expression and social connectivity, it also fosters unrealistic comparisons and external validation, which can negatively impact self-esteem. The article concludes by discussing the implications for parents, educators, and policymakers in managing social media’s influence on adolescent development.